A celebration of the spirit of Tribal Culture, Craft, Cuisine, and Commerce!
An avenue of showcasing the tribal products and helping the artisans connect with the mainstream population has been the National Tribal Craft Expo – an exhibition named Aadi Mahotsav, in which individual tribal artisans, tribal SHGs, agencies, organisations working with tribals participate.
The Aadi Mahotsav acquaints people with and gives a peek into the rich tribal heritage and culture. This helps the underprivileged tribes get a bigger market for displaying and selling their arts and crafts. The Aadi Mahotsav is also an opportunity for the artisans to interact directly with art lovers and get first-hand feedback which can then better their creations and designs.
Aadi Mahotsav establishes a direct connection between the masses and the tribal people. A special feature of the festival is TRIBES India cuisines, created and presented in delectable forms to suit the urban taste by special tribal chefs. The craft demonstrations about the making of various crafts and diverse entertaining cultural performances are arranged during the Mahotsav. It is a celebration of tribal art and culture in a holistic manner!
In 2021-21, TRIFED has organized 16 Aadi Mahotsav all across the country. The most recent Aadi Mahotsav, organised in November 2021, in New Delhi registered a record footfall and was a grand success. More than 500+ artisans attended the festival and transacted business worth over Rs 20 Crores in the two-week-long festival. More than 500 cultural troupes performed at the festival. The festival, graced by several prominent personalities, had on display over 240 stalls and saw a multitude of rich cultural performances. It was a stupendous success.
The details of the artisans who took part in Aadi Mahotsav in 2021 can be found here.
In an effort to boost the development of marketing of tribal products and enhance the tribal income, TRIFED participates in several other events and exhibitions organized by other Organisations/Agencies in different parts of the country for promotion and sale of tribal products. TRIFED also participates in few international exhibitions/trade fairs through Export Promotion Council for Handicrafts (EPCH) and India Trade Promotion Organisation (ITPO) in various countries. The aim is to widen the spread and reach of the work of the tribal artisans.
The details of the tribal participants of arts and crafts at the Aadi Mahotsav can be found at this link.
Aadi Mahotsav 2021
Despite the unprecedented circumstances caused due to the pandemic this year, TRIFED decided to continue with this tradition and moved the event online which was hosted on the Tribes India website (www.tribesindia.com).
AADI MAHOTSAV - November 16- 30, 2021
Keeping in line with the Hon’ble Prime Minister's clarion call Vocal4Local, TRIFED is organizing Aadi Mahotsav at Dilli Haat, New Delhi from November 15-30, 2021.
The tribal festival was inaugurated by Shri Venkaiah Naidu, Hon’ble Vice President of India this evening in the august presence of Shri Arjun Munda, Hon’ble Minister for Tribal Affairs, Smt Renuka Singh, Hon’ble Minister of State for Tribal Affairs, and Shri Ram Sigh Rathwa, Chairman, TRIFED , Bishweswar Tudu Ministry, Hon’ble Minister of State for Tribal Affairs
With more than 200 stalls from across the country and about 1000 artisans with their unique stories participating, the Aadi Mahotsav, an annual tribal festival organised by TRIFED is a way to draw the Adivasis into the mainstream and give them a chance to display their unique and range of products to a larger audience. It is also a platform for the tribal artisans and Van Dhan suppliers to forge links with other artisans and market drivers. For the residents of the capital city, the urban audiences, it is an opportunity to learn more about the natural ways of the Adivasis and imbibe their simplicity.
Beautiful handcrafted jewellery from the North-east and of the inimitable Dokra style, fine weaves and textiles, silks, such as Maheshwari, Eri, Karvathi Kathi silk sarees, Tassar silks, and Pashmina shawls; wares such as Moonj Grass basketry and blue pottery from Jaipur, paintings and a wide range of products will all be available at one place. Food and forest products, heritage textiles and naturals will all be on display and sale at the festival. Visitors to this festival can also sample Adi vyanjan, simple yet tasty fares from tribal India such as thapdi roti, madwa roti, litti chokha, mahua laddu, sabudana vada, and Adivasi laddu to name a few and enjoy vibrant dance and music performances at the venue.