The internet and the subsequent e-commerce boom opened up a whole new world for organisations and people to garner a wider reach. To expand the availability of tribal products across the entire country and the world and to get greater benefits for the tribal people, TRIFED went online with its portal www.tribesindia.com
This new channel is being utilised in such a way that in just a single click, the handcrafted, tribal products find a larger audience - not just in India but also abroad.
A wide range of thoughtful and handcrafted products that carry an indelible mark of their rich ancient cultural heritage are procured, marketed and made available to buyers.
To ensure a wider reach to genuine art lovers, millennial fashionistas and ethnic folk, TRIBES India is making its presence felt through its TRIBES India Mobile App and its own e-commerce platform viz. www.tribesindia.com.
The purpose of these e-commerce arrangements is to facilitate artefacts lovers to ease their shopping experience by buying products made by various tribes of India while sitting at their homes. Besides, ensuring genuine and authentic tribal products for artefacts lovers at their door steps, the online portals also promote Tribes India as a brand for tribal products.