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Spreading the magical mystique of the tribal world through the tribal products!

RETAIL MARKETING

In a fast changing world, where modernity, technology and development have taken root and primitive indigenous ways of living are but a thing of the past, found in text books, India still has more than 200 tribal communities spread across. Tribal artisans, set in their lives, are still trying to preserve the arts and crafts and traditions of their communities.

In its mission to empower these downtrodden tribal people, by promoting the economic welfare of their communities across India (through development of marketing and the sustained upgradation of their skills), TRIFED started the procurement and marketing of tribal art and craft items through its first retail outlet called TRIBES INDIA in New Delhi in 1999.

From a single flagship store at 9 Mahadeo Road, New Delhi in 1999, there are now 121 retail outlets across India. Aiming at accelerating economic development of tribal people, the poorest among the poor, through marketing of their products on sustainable basis and providing wider exposure to their art and craft in domestic as well as international markets, Tribes India has now expanded its audience through online selling.

Tribal arts and mystique now have a new home – on the world wide web – www.tribesindia.com – an online shop of tribal artefacts in India that espouse the tribal cause artefacts in India. More than a treasure chest of tribal expressions, Tribes India houses the most exquisite and authentic tribal handloom, artefacts and other products beautifully handcrafted by tribals from across the country.

Focus Areas

Publicity Strategy
outlets