Retail Marketing
Tribal Cooperative Marketing Development Federation of India Limited(TRlFED) strives to promote the economic development of the Tribal communities of the country through marketing development and sustained upgradation of their skills and products. TRIFED's sole objective is to bring about a multi-dimensional transformation of the tribal society and a shift in the perception of their existing image.
The creativity, craftsmanship and the hard work of the tribal people is brought to the outside world through Tribes India - a shop of tribal artefacts in India espousing tribal cause.
It aims at accelerating economic development of tribal people, the poorest among the poor, through the marketing of their products on sustainable basis and providing wider exposure to their art and craft in domestic as well as international markets.
Marketing of Tribal Products
TRIFED has been marketing tribal products through its Retail Outlets located across country and also through exhibitions. TRIFED has established a chain of 35 own showrooms and 8 consignment showrooms in association with State level Organisations promoting tribal handicrafts.