As a part of its efforts towards tribal livelihood generation, TRIFED is also looking to partner with corporates. This is to boost the reach and popularity of tribal products (handicrafts and handlooms) across India and even abroad.
In order to leverage the potential of the wider national and international customer base of the well established corporate players, TRIFED has recently partnered with Walmart, a giant American retail corporation and Apollo Pharmacy, a part of Apollo Hospitals which is Asia’s largest healthcare group. As there is an already secured wide base of loyal customers of the big brands, TRIFED is decisively channelizing its resources towards the production of quality products tailored specifically according to the demands of the respective markets which are gauged by the expert hands of the corporate companies. The organic products that have great medicinal value such as fine quality honey and triphala juice that are collected/ produced by the tribal artisans engaged with TRIFED can easily find genuine customers through a known platform such as Apollo pharmacy.
Joining hands with the corporate companies is a part of the strategy formulated by TRIFED to successfully and diligently work towards its pledge to secure a massive market share for its unique products that are handmade by the tribal artisans of India and create a sustainable means of livelihood for the downtrodden and hardworking artisans.