PARTNERSHIPS & CONVERGENCES
TRIFED Collaborations to Promote Tribal Products Across India & The World
Tribal development is an important component to achieve the object of inclusive growth for all – “Sabka Saath Sabka Vikas”. TRIFED has been relentlessly promoting products from tribal artisans with an aim to introduce their wonderful cultural heritage all over India and the world. With the aim to empower the tribals and enhance their incomes, TRIFED is constantly working towards expanding the market for tribal products both at domestic level and globally.
Tribal artisans are equipped with the traditional knowledge and skills to create heritage products which form an important part of our country's culture. However, to achieve a sustainable and robust tribal economy, a variety of steps are vital to be taken up. This include Capacity building, Total Quality Assurance, Product enhancements/ New Product development, Adoption of advanced processing technologies, Certifications, Packaging, Branding, Marketing, Expanding Distribution channels (Outlets, Exhibitions and eCommerce), Information Technology enablement, etc.
A holistic program encompassing all these aspects is necessary to engage the tribal artisans, handloom weavers, VanDhan self-help group members who are involved in value addition of Non-Timber Forest Produces etc. Only through such strategies can TRIFED achieve a quantum leap in domestic market; as well as establish a global footprint for tribal products.
TRIFED has held several workshops on “Strategies for promoting and marketing of tribal products” bringing together various stakeholders such as business leaders, government agencies, industry associations, representative of embassies, designers, academia, promoters etc. for deliberating and finalizing a Plan of Action to revamp and expand the #GoTribal campaign.
It is expected that the theme of #GoTribal with Tribes India will find echo and resonance with such fruitful collaborations and enable the exotic tribal products to reach the hands of the masses across the country and beyond!